Global Payment Ecosystem Transformation for International Scale

Overview

ImagineX serves as a strategic engineering partner for a leading digital health and wellness brand, leading the continuous modernization of their global payment ecosystem. ImagineX executed a full Stripe migration for their UK market, integrated Adyen across mobile platforms, and rolled out alternative payment methods to drive international conversion.

Problem

• Regional payment fragmentation required market-specific solutions as the client expanded into the UK and European markets

• Inconsistent payment experience across web, iOS, and Android created checkout friction and conversion risk

• Legacy billing architecture limited subscription flexibility and slowed new product category launches

Solution

ImagineX led three interconnected payment workstreams: a full Stripe migration for the UK storefront including Apple Pay and Google Pay rollout; an Adyen SDK integration across iOS and Android with Datadog observability; and a custom Plan Paths billing system enabling non-technical teams to configure and launch subscription offerings independently.

Outcome

• Improved checkout conversion rates in international markets through Apple Pay, Google Pay, and a streamlined Adyen mobile flow

• Stripe UK APM rollout reached a 50% milestone, significantly reducing friction at checkout for UK consumers

• Non-technical business teams at the client are now empowered to launch new subscription offerings independently via the Plan Paths UI, eliminating recurring engineering overhead

• Modernized payment foundation supports an AI-first care journey strategy with personalized, frictionless global checkout

Services Delivered

• Multi-Channel Experience Platforms

• Data & AI Innovation

• eCommerce / Online Payments

Engagement Team

• Engagement Lead

• Technical Architect

• Delivery Manager

• Product Owner

• Engineers

• QA Engineers

Technologies Used

• Stripe

• Ayden

• Klarna

• Apple Pay

• Google Pay

• Datadog