Accelerating Growth Through New Health Product Launches

Overview

ImagineX partnered with a leading digital health and wellness provider to launch two new product lines and enhance customer experience across its platform. From infrastructure and front-end development to improved consultation flows, ImagineX delivered end-to-end modernization to support growth and user retention.

Problem

• Needed infrastructure and websites for two new wellness product lines

• Required secure prescription intake and sensitive data handling

• Outdated consultation and checkout flows hindered conversions

• Customer retention lagged for the weight management program

Solution

ImagineX designed and developed secure, scalable web infrastructure and intuitive customer experiences for new health product lines. The team built end-to-end websites with custom consultation flows, implemented Apple Pay integration, and delivered a redesigned wizard-based UI/UX for the weight management line to improve engagement and conversion.

Outcome

• Launched two fully integrated product lines with secure consultation and checkout flows

• Delivered seamless, compliant payment integration using Apple Pay

• Improved customer retention and conversions through modernized consultation UX

• Enabled faster updates and experimentation across code paths and treatment options

• Strengthened platform scalability for future product expansion

Engagement Team

• Program Manager

• Software Engineer

Technologies Used

• React.js

• GraphQL