Avoiding Regulatory Penalties While Improving Player Retention

Overview

A leading sportsbook and fantasy platform partnered with ImagineX to modernize Responsible Gaming (RG) capabilities, delivering player-first tools, regulatory compliance, and faster state-level deployments. ImagineX built cross-functional engineering and product delivery programs to accelerate adoption of safe play features while enabling scalable, flexible frameworks for content and awareness campaigns.

Problem

• Needed scalable RG tools, including deposit limits, time limits, and exclusions, with a player-first mindset.

• Required rapid, compliant rollouts for new state launches.

• Sought flexible frameworks to deliver RG content and awareness campaigns efficiently.

• Needed alignment between regulatory requirements and positive customer experiences.

Solution

ImagineX established a cross-functional delivery program of product owners, engineers, and SDETs. Java microservices and React components were developed for real-time RG tools, CMS integration enabled rapid content delivery, and agile methods accelerated compliance and campaign rollouts while reducing internal dependencies.

Outcome

• Delivered UI and backend microservices supporting all Responsible Gaming features.

• Increased adoption of “Play Well” tools, supporting long-term player well-being goals.

• Reduced compliance risk through faster state-level feature rollouts.

• Freed internal capacity for partnerships, awareness campaigns, and operational priorities.

• Strengthened leadership in responsible gaming via proactive features and collaboration programs.

Technology Consulting

• Technical Management

• Agile Delivery

• Assessment and Analysis

Software Engineering

• Web & Mobile Development

• API Development

• Integration & Workflow

Technologies Used

• React

• Kubernetes

• Java