Global eCommerce & Salesforce Commerce Cloud Modernization

Overview

ImagineX partnered with a global travel experience company to lead a digital overhaul of their fragmented global web presence, replacing aging WordPress architecture and iFrame-based ticketing with a unified headless commerce platform built on Salesforce Commerce Cloud PWA Kit and a custom API-first payment integration.

Problem

• Antiquated iFrame-based ticketing and payment systems caused poor SEO, high cart abandonment, and frequent payment processing errors

• Complex checkout flows needed to support scenarios ranging from single-ticket purchases to high-value group bookings and events

• Legacy sites had slow load times and limited localization, preventing effective international market expansion

Solution

ImagineX deployed a cross-functional pod to rebuild five major eCommerce sites on Salesforce Commerce Cloud PWA Kit. The team built a custom GraphQL API integrating SFCC with the legacy ticketing platform, implemented Apple Pay, Google Pay, and Chase with secure tokenization, and leveraged Adobe Target and Salesforce Agentforce AI for real-time personalization and group sales automation.

Outcome

• New digital platform architected to deliver a 25% revenue lift through a streamlined path to purchase and improved SEO visibility

• Sites launched incrementally to throttled traffic, enabling low-risk improvements with minimal end-customer impact

• Shift to a modular CMS and SFCC empowered the client's marketing team to launch promotions and localize content without developer intervention

• Significantly reduced payment processing errors and cart abandonment through a redesigned native checkout experience

Services Delivered

• Multi-Channel Experience Platforms

• Payment Processing

• eCommerce

Engagement Team

• Engagement Lead

• Program Manager

• Project Manager

• Product Owners

• Product Designers

• Solution Architects

• Engineers

• QA Engineers

Technologies Used

• Salesforce Commerce Cloud

• GraphQL

• Apple Pay

• Google Pay

• Chase Paymentech

• Adobe Target

• Adobe Customer Journey Analytics

• Salesforce Agentforce