Increasing Revenue Through Top-5 E-Commerce Customer Experience
Overview
A leading children’s fashion retailer partnered with ImagineX to modernize its e-commerce platform, creating a faster, more flexible, and globally consistent shopping experience across brands and international markets. The engagement included frontend modernization, mobile optimization, and architectural enhancements to improve performance, content management, and overall customer experience.
Problem
Outdated web frontend limited performance and scalability.
Inconsistent experiences across multiple brands and regions.
Business users struggled to update content without developer support.
Solution
ImagineX deployed a specialized software engineering team to modernize the e-commerce platform using the latest Salesforce UI technologies. Frontend, mobile, and architectural expertise were integrated to streamline development workflows, optimize site performance, and enable flexible content management for business teams.
Outcome
Ranked among the top 5 e-commerce website experiences by a third-party evaluator.
Modernized frontend using Salesforce UI technology for enhanced scalability and performance.
Optimized load speeds for faster customer experiences.
Implemented modern payment integrations, including PayPal, Apple Pay, and Afterpay.
Enhanced content management with SEO tooling, CMS capabilities, and A/B testing.
Technology Consulting
Strategic Thought Leadership
Engineering Partnership
Frontend & Mobile Architecture
Technologies Used
Salesforce Commerce Cloud
Salesforce B2C Commerce API
Salesforce SFRA, PWA Kit
Cloudflare
Contentful CMS
Narvar (Order Status)
Dynamic Yield (Recommendations)
PEGA
Algolia
Adobe Launch (Analytics)
Typescript, React, Node.js, Swift
SEO
Technology
