Reducing Production Defects and Lowering QA Labor Costs

Overview

A leading enterprise faced challenges with manual QA processes and Excel-based test scripts for their Salesforce and custom CRM applications. ImagineX implemented a fully automated, end-to-end QA solution spanning web, mobile, CRM, and IVR systems. The platform accelerated testing, improved accuracy, and freed key team members to focus on higher-value initiatives, enabling faster, scalable, and reliable delivery of critical applications.

Problem

• Manual QA processes consumed critical team resources.

• Excel-based scripts were inefficient and error-prone.

• Limited capacity for additional test initiatives or UAT protocols.

• No comprehensive end-to-end test coverage across web, mobile, and backend systems.

Solution

ImagineX implemented a functional, regression, and user acceptance testing automation framework that covered web, mobile, Salesforce CRM, custom CRM, and IVR systems. Automation included simulating inbound calls and full customer workflows, ensuring consistent validation, faster defect detection, and reduced manual effort.

Outcome

• Improved code quality with fewer defects escaping to production.

• Significant time savings for QA team members.

• Automation methodology and tools extended to support additional customer-facing test initiatives.

• End-to-end coverage across web, mobile, Salesforce, custom CRM, and IVR systems.

Software Engineering

• QA Automation Scripting

• Regression & Functional Testing

• Mobile & Web Testing

Technology

• Robot Framework

• Appium

• Salesforce CRM (Sales Cloud)

• Genesys IVR