Reducing Time-to-Market with Generative AI in Product Design
Overview
A leading children’s apparel retailer partnered with ImagineX to explore Generative AI (GenAI) applications in product design. The goal was to accelerate the journey from identifying market trends to creating design-ready outputs while maintaining brand alignment. ImagineX developed a proof-of-concept (PoC) that demonstrated the transformative potential of AI across the “Trend to Product” lifecycle, enabling faster concept generation, enhanced visual asset creation, and improved collaboration between design and product teams.
Problem
Traditional product lifecycle processes were slow, from trend identification to actionable design outputs.
Difficulty aligning rapidly generated concepts with brand aesthetics and product silhouettes.
Limited ability to scale visual asset generation for multiple product lines.
Needed proof of AI applicability before committing to enterprise adoption.
Solution
ImagineX developed a GenAI PoC demonstrating dual agent architecture for trend analysis and advanced image generation. Using Azure AI Foundry and OpenAI Agent SDK, the solution produced high-quality design images, scalable batch outputs, and aligned closely with the retailer’s brand and product standards. The PoC provided a foundation for potential enterprise-wide adoption of AI in product development.
Outcome
Dual Agent Architecture for Trend Analysis: Established and compared AI agents to optimize trend insights.
Advanced Image Generation: Leveraged OpenAI GPT Image model to produce high-quality, relevant product design assets.
Scaled Image Output: Enabled batch generation of multiple product images, including vector outputs for designers.
Enhanced Brand Alignment: Refined image generation to match product silhouettes and brand aesthetics.
Demonstrated Transformative Potential: Showcased how GenAI can streamline design processes and accelerate product lifecycle.
Technology Consulting
Assessment and Analysis
AI Strategy & Advisory
Proof of Concept
Data & AI Engineering
Generative AI Implementation
Image Generation & Scaling
Agent Architecture Design
